BlackBerry PlayBook Launch Event
Apps, Desktop and Mobile Creative. The objective was to provide channel reps hands-on interactive experience with the new BlackBerry PlayBook tablet.
Solution:
5 custom PlayBook games to give reps a first hands-on experience of the 5 key product features.
Results:
Channel agnostic launch in 12 Cities: New York, Toronto, Dallas, San Francisco, Los Angeles, Atalanta, Boston, Chicago, Montreal, Vancouver, Washington DC, Philadelphia
5000 Reps attended the show, 30,000 Games played, 550 BBM conversations