Izzy Hegazy

Design Thinker | Experience Strategist | Creative Director

I’m a Design Thinker and an Experience Strategist
with 15+ years of developing successful strategic creative solutions.

I have a passion for understanding human behaviours and motivation resulting in developing authentic experiences that create a deep connection with people.

I have been utilizing this methodology on diverse opportunities in the world of visual communications and marketing strategies. Varying from digital online platforms, events and exhibitions to working with world-renowned advertising agencies as well as extensive client-side experience.

Some of the brands I collaborated with:

Charitable Foundations: Windfall Basics • WorldVision • Plan Canada
Technology & Telco: Apple • BlackBerry • TELUS • Rogers • FIDO
Automotive: Ford • Audi • Mazda • Acura • Honda • Nissan
Financial: VISA • TD Canada Trust • CIBC
Retail: Hudson Bay • BestBuy • WalMart • Sobey’s
Lifestyle & Entertainment: Cineplex • Canada 150 • Parents • Lavalife
Sports: FIFA Women’s World Cup • Asian Olympics • Tennis Canada • CFL

When leading my teams, I enjoy being at the forefront, hands-on, and I mastered the art of seeing the big picture. I’m a big advocate of Design Thinking utilizing Transformational, Tribal and Service leadership with my teams.

I approach every challenge with positive collaboration and constant engagement to establish trust, confidence and respect amongst the team. It also enables fearless ownership, honest accountability and promotes quick and effective problem-solving.

I have developed expertise in creative and digital marketing strategies, experience strategies, creative and art direction, branding, interactive UX & UI, digital and social design and development, integrated campaigns, experiential marketing, CRM and promotions.